RACE Planning Framework | Smart Insights - Digital Marketing Advice

Digital marketing strategy and planning template. 2024 edition.

Wed, 10 Jul 2024 09:20:17 +0000

Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

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How to create a marketing plan in 2024

Mon, 20 May 2024 10:40:32 +0000

A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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How to structure an effective multichannel marketing plan

Sun, 05 May 2024 10:00:15 +0000

What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..

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Creating an integrated marketing strategy with the RACE Framework

Tue, 23 Apr 2024 13:00:07 +0000

Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..

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What is always-on marketing?

Wed, 10 Apr 2024 14:00:34 +0000

Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..

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Need a marketing plan for your technology company?

Sun, 10 Mar 2024 15:51:00 +0000

We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

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Need to create a winning marketing campaign? Plan your strategy across the RACE Framework

Tue, 30 Jan 2024 09:00:00 +0000

Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..

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Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing

Wed, 17 Jan 2024 09:00:38 +0000

How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage, and optimize their digital marketing using a more strategic, structured, and …..

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SOSTAC® marketing planning model guide and the RACE Growth System

Fri, 20 Oct 2023 14:35:30 +0000

What is PR Smith's SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don't know PR Smith's SOSTAC® model, it's worth getting to know if you're involved with …..

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Define effective digital marketing KPIs to achieve your goals

Sun, 15 Oct 2023 11:00:00 +0000

Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

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