Comments on: How to use the DRIP model?

By: SEO Dominator

Tue, 19 Jul 2016 11:37:41 +0000

While I do agree with most of the things mentioned on your post, I have two gripes with it. First of all, like another reader mentioned, picking Nokia and their Lumia phones as an example was definitely a bad choice since judging by the fact that Nokia never held more than 5% of the smart phone market, their marketing campaigns weren’t what you’d call successful. Secondly, I think that you should you have mentioned and focused on social media on the Inform part of DRIP model since they now play an integral part in both online and offline marketing. Great article and keep up the good work!

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By: Annmarie Hanlon

Tue, 15 Dec 2015 11:18:58 +0000

In reply to jennifer.

Hi Jennifer

If you have other examples to share that would be fantastic!

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By: jennifer

Tue, 15 Dec 2015 11:05:16 +0000

seriously, there was no better example than nokia?

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By: Konstantinos E.

Sat, 05 Sep 2015 06:28:53 +0000

Great article. Thank you.

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By: Raphenom Promotions

Thu, 12 Jun 2014 03:49:00 +0000

Great article

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By: Abdo A A Mansoor

Sat, 29 Mar 2014 11:54:00 +0000

Clear, easy to understand and hard to forget….Thank you for your time Annmarie

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By: SEO In Greece

Tue, 07 Jan 2014 10:49:00 +0000

Excellent post. Chris Fill book about Integrated Marketing Communications is one of the best in its field. According to it the DRIP factors can be utilized for Internal Marketing purposes, which is the cornerstone of Marketing.

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By: Annmarie Hanlon

Mon, 11 Nov 2013 20:44:00 +0000

Pritesh some interesting points! For me, I stayed with the iPhone as the pixels didn’t matter, but for those wanting an ‘all in one’ it works! Plus there are new business models appearing to convert those photos into gifts!

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By: Pritesh Patel

Mon, 04 Nov 2013 12:05:00 +0000

Very thought provoking. The differentiation of product or service is the most important aspect which needs to be done right and chosen well.

Is the differentiation actually the camera? Is it compelling enough to make people switch? Why not just buy a decent camera?

I could be wrong, but most Joe Bloggs don’t even know what 8.2 mega pixel actually means.

Most photo’s captured on a phone are also viewed on a phone. So why does 8.2 mega pixel even matter?

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