Digital Marketing Trends 2018 | Smart Insights - Digital marketing advice https://www.smartinsights.com/tag/digital-marketing-trends-2018/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Nov 2019 14:11:47 +0000 en-US hourly 1 Storytelling is the future of Content Marketing strategy in 2018 https://www.smartinsights.com/content-management/content-marketing-strategy/storytelling-content-marketing-strategy/ https://www.smartinsights.com/content-management/content-marketing-strategy/storytelling-content-marketing-strategy/#respond Mon, 25 Jun 2018 08:00:00 +0000 http://www.smartinsights.com/?p=96824 How National Geographic engage 350 million combined global followers via storytelling content marketing on social media Personally, I follow National Geographic across all social platforms - preferring the visual platforms like Instagram, Pinterest, and Facebook - and for many years …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/storytelling-content-marketing-strategy/feed/ 0 Email marketing trends 2018 https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-trends-2018/ https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-trends-2018/#respond Tue, 24 Apr 2018 10:00:00 +0000 http://www.smartinsights.com/?p=96826 6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-trends-2018/feed/ 0 Social Media Marketing Trends 2018 https://www.smartinsights.com/social-media-marketing/social-media-marketing-trends-2018/ https://www.smartinsights.com/social-media-marketing/social-media-marketing-trends-2018/#respond Mon, 02 Apr 2018 08:00:00 +0000 http://www.smartinsights.com/?p=97034 Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists Brands are trying in more ways than ever to connect with audiences across a range of social platforms. …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-marketing-trends-2018/feed/ 0 What techniques and strategies will influence ecommerce trends in 2018 https://www.smartinsights.com/ecommerce/ecommerce-strategy/10-mega-ecommerce-trends-2018/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/10-mega-ecommerce-trends-2018/#respond Thu, 08 Feb 2018 10:30:42 +0000 https://www.smartinsights.com/?p=101449 The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/10-mega-ecommerce-trends-2018/feed/ 0 Search Marketing trends 2018 https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-marketing-trends-2018/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-marketing-trends-2018/#respond Wed, 24 Jan 2018 11:00:00 +0000 https://www.smartinsights.com/?p=103352 8 areas of innovation to improve your organic and paid search marketing strategy As part of our digital marketing trends for 2018, we have created a series of posts focused on different channel trends and statistics to help inform the …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-marketing-trends-2018/feed/ 0 Graphic design trends to follow in 2018 to improve your marketing campaign https://www.smartinsights.com/user-experience/website-design/graphic-design-trends-follow-2018-improve-marketing-campaign/ https://www.smartinsights.com/user-experience/website-design/graphic-design-trends-follow-2018-improve-marketing-campaign/#respond Thu, 18 Jan 2018 15:00:54 +0000 https://www.smartinsights.com/?p=106816 Graphic design is one of the most important components of any successful marketing campaign The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements - like color, …..

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]]> https://www.smartinsights.com/user-experience/website-design/graphic-design-trends-follow-2018-improve-marketing-campaign/feed/ 0 Is Marketing ready for VR / AR in 2018? https://www.smartinsights.com/digital-marketing-platforms/video-marketing/is-marketing-ready-for-vr-ar-in-2018/ https://www.smartinsights.com/digital-marketing-platforms/video-marketing/is-marketing-ready-for-vr-ar-in-2018/#respond Thu, 11 Jan 2018 13:00:17 +0000 http://www.smartinsights.com/?p=96745 The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/video-marketing/is-marketing-ready-for-vr-ar-in-2018/feed/ 0 10 Marketing Trends to act on in 2018 https://www.smartinsights.com/digital-marketing-strategy/10-marketing-trends/ https://www.smartinsights.com/digital-marketing-strategy/10-marketing-trends/#respond Wed, 03 Jan 2018 10:30:00 +0000 http://www.smartinsights.com/?p=96563 How to integrate digital media and technology to increase the contribution of digital marketing Please see our latest 2019 marketing trends posts for our most recent insights. I feel fortunate to have followed some of the amazing major changes in …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/10-marketing-trends/feed/ 0 3 ways artificial intelligence (AI) will transform ecommerce in 2018 https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/3-ways-artificial-intelligence-ai-will-transform-ecommerce-2018/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/3-ways-artificial-intelligence-ai-will-transform-ecommerce-2018/#respond Tue, 05 Dec 2017 09:00:00 +0000 https://www.smartinsights.com/?p=102826 Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/3-ways-artificial-intelligence-ai-will-transform-ecommerce-2018/feed/ 0 7 Trends Marketers Need to Know About Translation and Localization in 2018 https://www.smartinsights.com/search-engine-optimisation-seo/multilingual-seo/7-trends-marketers-need-know-translation-localization-2018/ https://www.smartinsights.com/search-engine-optimisation-seo/multilingual-seo/7-trends-marketers-need-know-translation-localization-2018/#respond Mon, 04 Dec 2017 15:00:09 +0000 https://www.smartinsights.com/?p=103624 New research shows that marketers are investing more in localizing their content for international audiences - here’s why When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the …..

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