https://www.smartinsights.com/user-experience/customer-experience-management-cxm/cxm-definition/ Digital Marketing > The Marketing Strategy Blog Wed, 29 Jan 2014 13:01:00 +0000 hourly 1 https://www.smartinsights.com/user-experience/customer-experience-management-cxm/cxm-definition/#comment-18734 Wed, 29 Jan 2014 13:01:00 +0000 http://www.smartinsights.com/?p=27505#comment-18734 This was a nice read. I’ve also been reading that CXM is widely being touted as being capable of replacing CRM http://bit.ly/197FVLQ What is your take on this?

]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/cxm-definition/#comment-12897 Wed, 10 Jul 2013 09:45:00 +0000 http://www.smartinsights.com/?p=27505#comment-12897 I love this blog and I believe this is the future of marketing – in addition to Chief Marketing Officers, Chief Customer Experience Officers will be common. Things are so transparent now, it would be less efficient to just create the perception of a good customer experience, than it would be to actually create a good customer experience and let your customers do the talking! A good thing, obviously!

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