Danyl Bosomworth, Author at Smart Insights

Sun Tzu and the art of digital marketing strategy [Part 1]

Sat, 25 Jan 2020 09:00:30 +0000

What can an ancient text do to help your digital marketing? Sun Tzu's The Art of War is a widely studied piece of literature, so communicating its principles from reading it feels a little like learning to drive a car …..

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Creating an online value proposition (OVP) for your site

Sat, 21 Oct 2017 07:37:57 +0000

How to engage your site visitors with your brand in 7 steps Ever been to a web site and wondered 'Why am I here?', 'How does this help me?' or 'Does this site give me what I need?'. And then …..

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23 ideas for content curation

Wed, 02 Aug 2017 08:00:00 +0000

Putting content curation front and centre in your content marketing planning I've been spending some time this week writing a content marketing plan for a client, at First 10. As a part of that plan, I've focussed on content curation …..

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Brand strategy – Core to digital strategy, but often MIA

Thu, 09 Mar 2017 15:00:00 +0000

An ineffective brand strategy is likely blocking your success in digital marketing, here's 3 factors for success We take it for granted that digital channel management is a core marketing activity now, and yet our own recent survey highlighted that …..

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Sun Tzu and the art of digital marketing strategy [Part 2]

Mon, 27 Feb 2017 11:00:07 +0000

Thinking like Sun Tzu to improve your strategic position This is the second part to last week's interpretation of how Sun Tzu's Art of War can be applied to digital marketing. Here I'll cover three ways in which applying Sun Tzu's …..

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KPIs for measuring content marketing ROI

Thu, 30 Jun 2016 14:00:00 +0000

5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through, more and more information about our brand, organisation, industries or topic areas as they research online, …..

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Digital branding in a post-digital world

Thu, 10 Sep 2015 10:00:11 +0000

Stop whining and start winning with the power of integrated digital brand experiences Aren’t marketers often a bunch of whiners? I listen to myself sometimes, comparing how complex marketing is now, the speed of change... I can make it sound …..

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7 Steps to a Digital Strategy

Wed, 18 Feb 2015 09:55:21 +0000

Guidelines and research on how businesses can create a digital strategy So, you know the importance of digital marketing is increasing all the time and you’re actively using it, trying to integrate it with your other marketing activities. Where next? How …..

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The Social Media Marketing Radar

Fri, 09 Jan 2015 07:30:00 +0000

Are you tapping into the potential of niche social media communities? Social media marketing still represents a key opportunity for most of us, despite the hype that's only been intensifying since 2012. You might feel you've missed the boat, that …..

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The consumer decision journey [Infographic]

Wed, 07 Jan 2015 08:05:01 +0000

What influences purchase of your product or service? Getting cut through is a key challenge for marketers today since there are so many online influences on purchase from search engines and social networks and from media sites to personal blogs and YouTuber …..

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