Consumer buying behaviour - Smart Insights

How to create an actionable customer journey map using RACE

Fri, 05 Apr 2024 09:44:07 +0000

Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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The latest changes in social network use

Mon, 03 Sep 2018 15:00:12 +0000

Chart of the Day: Research for 2018 shows the dramatic growth of Snapchat and Facebook static for most age groups in the UK The government-commissioned annual "Communications Market Review" is one of the best sources for compiling data on Internet and Social …..

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Online FMCG Sales by category

Mon, 22 Jan 2018 16:00:22 +0000

Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce Fast moving packaged consumer goods (FMCG) aren't the most obvious types of products to buy online. In the early days of Ecommerce categories such …..

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3 Facts You Didn’t Know About Your Customers, According to a Neuroscientist

Thu, 20 Jul 2017 08:00:00 +0000

Neuroscience reveals how you can nudge your customers into converting Dr. David Lewis, neuroscientist and author of The Brain Sell, delivered a fascinating keynote speech about customers’ brains when they buy at Ecommerce Conversion World 2017 in March. Here are …..

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Human Psychology Hacks that Boost Ecommerce Purchases

Tue, 21 Feb 2017 11:00:00 +0000

Psychology has a bigger effect on purchase decisions than you think A while ago I was doing my monthly "Let's see what TED's been up to recently" session, and I came across an older one: Dan Ariely's Ted talk on …..

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Behavioural economics and digital marketing

Thu, 07 Jul 2016 14:00:00 +0000

5 powerful nudges that influence human behaviour Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is …..

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Marketing Insurance Online – How do consumers choose?

Fri, 27 Mar 2015 11:50:00 +0000

Six key findings from the Global Reviews UK Home Insurance Providers Digital Marketing Effectiveness Study Q3 2014: In Q4 2014, Global Reviews conducted a Digital Sales Effectiveness (DSE) study amongst twelve leading UK home insurance brands including Admiral, Aviva, AXA, Barclays, Churchill, …..

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How does mobile and desktop use vary through the day? [#DigitalInsights]

Mon, 02 Mar 2015 17:15:00 +0000

Our multi-device day from Smartphone to Desktop to Tablet Technology dominates our lives night and day! Really - even when we're asleep, our mobile devices are monitoring some of us. We thought we'd share this nice visual from comScore's recent research …..

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The consumer decision journey [Infographic]

Wed, 07 Jan 2015 08:05:01 +0000

What influences purchase of your product or service? Getting cut through is a key challenge for marketers today since there are so many online influences on purchase from search engines and social networks and from media sites to personal blogs and YouTuber …..

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